Psst, we have some good news: we are happy and proud to announce that we are raising €13.5 million! Plastic bottles had better watch out 😉
Since 2011, we have been putting all our energy into eliminating plastic bottles and promoting a new way of consuming water by re-learning how to drink tap water. The movement to "consume less, better and differently" is underway, and water consumption must be part of it! Today, many companies are committed to reducing plastic and want to meet the expectations of employees who are increasingly sensitive to environmental issues. Restaurants and hotels also want to develop their ecological approach by choosing a zero-waste solution using locally sourced microfiltered water. Individuals are also concerned about the future of our planet!
It is for all these wonderful reasons that we want to accelerate and aim even higher.
13.5 million euros raised: the dolphins will be delighted!
This fundraising will enable us to accelerate progress on several projects:
Continue to expand in the professional market to meet growing demand from both the private and public sectors.
Innovate with the launch of our latest smart water cooler model, which optimizes after-sales service and calculates the carbon footprint of customer consumption as well as the number of plastic bottles avoided.
Enter the consumer market, in particular by creating a production line for eco-designed water bottles made in France and developing natural and organic flavors.
"We will be able to move even faster and raise awareness among as many people as possible about the sustainable solutions available to change their consumption habits. Our goal over the next two years is to avoid 100 million bottles."
Explains Thibault Lamarque, president and founder of CASTALIE. A new milestone has just been reached in our quest to go even further by embracing an ecology of solutions. It's time to change the way we look at our water consumption, which must be just as sustainable and responsible as our food consumption!
Four investors join the CASTALIE adventure
We were keen to be supported by investors who share the same understanding of environmental issues and seek to make a positive impact. Four investment funds are taking part in the adventure:
- Amundi Finance et Solidarité, the leading Social and Solidarity Economy (SSE) fund in France: "By supporting this ESUS-certified (social and solidarity-based) company, the Amundi Finance et Solidarité fund aims to consolidate CASTALIE initial successes CASTALIE give it the means to develop its growth and social commitment in France and, very soon, beyond our borders,"commented Laurence Laplane, Director of Impact Investing at Amundi, and Florian Peudevin, co-manager of the Amundi Finance et Solidarité fund.
- Ring Capital, a growth fund focused on digital technology: "We are particularly proud to support CASTALIE its mission to combat plastic. With its strong brand, product, and market positioning, CASTALIE become a major player in the water sector in France and Europe,"explains Nicolas Celier, co-founder of Ring Capital.
- Raise Impact, the RAISE group's impact investing company: "We are very proud to support CASTALIE, which is helping to reduce plastic waste by offering a sustainable alternative to bottled water consumption. This operation strengthens the ties that have been forged between Castalie the RAISE Group over several years,"say Aglaé Touchard-Le Drian and Eric Coisne, associate directors of RAISE Impact.
- Seb Alliance, part of the Seb Group, recognized worldwide for its high-end French industrial expertise: "CASTALIE perfectly with SEB Alliance's strategy [...] to identify and invest in companies offering innovative technologies. We are committed to supporting French entrepreneurship. We believe that we must continue to support alternative consumption models that help us better prepare for tomorrow,"said Thierry de La Tour d'Artaise, CEO of Groupe SEB.
By the way, have we told you about our impact?
2,200 fountains installed since 2011...
... including 1,000 installed over the last twelve months! Restaurants, cafés, hotels, events, and businesses are increasingly adopting CASTALIE water fountains. Eco-designed and stylish, eco-designed, our water coolers enable everyone to develop their CSR approach, thanks to microfiltered water produced on site and a range of eco-friendly accessories.
24 million plastic bottles avoided in 2019
And that's not all! With this fundraising campaign, our desire to change things and make a real impact has never been stronger: plastic bottles had better watch out 😉
Text: Jeanne Favas
