"Good Morning Business" TV Show (BFM Business) · June 4, 2020 · Interview conducted by Christophe Jakubyszyn
As a guest on “Good Morning Business” on BFM Business, Thibault Lamarque, founder of Castalie, details the objectives of the company’s 13.5 million euro funding round. The interview focuses on the technological aspects of the project: connected water dispensers, remote customer service, and measuring customer impact. A look at the industrial and digital aspects of an SME specializing in microfiltered water.
Key takeaways
- On June 4, 2020, Thibault Lamarque appeared on BFM Business to discuss the goals of Castalie €13.5 million fundraising effort, which is intended, in particular, to enhance the technology of its machines.
- Castalie water fountains Castalie a connected card that enables remote after-sales service, measures customers’ environmental impact, and communicates that information to them.
- The company was working on integrating an advanced filtration module designed to ensure a very high level of water purity, using filtration and post-filtration techniques.
- Thibault Lamarque reiterated that Castalie mission—born out of his commitment to combating the ubiquity of plastic bottles—is to put an end to their use, drawing on his experience at Veolia and later at Alter Eco.
- The funding round brought together investors who share the company’s values, including Amundi Finance and Solidarité for the sustainable development aspect, and Groupe SEB as an industrial partner.
- Among the funded projects was the launch of water bottles made in France; Thibault Lamarque lamented that virtually all water bottles at the time were imported from Asia.
Source: BFM Business, "Good Morning Business" program, June 4, 2020 — interview conducted by Christophe Jakubyszyn. Watch the original episode
