Moroccan Press: Le Nouvelliste Maroc — Business Section · June 11, 2026 · Editorial Staff
Le Nouvelliste Maroc details Castalie industrial shift, as Castalie partners with glass manufacturer SEVAM to produce its reusable glass bottles locally. Beyond the Moroccan market, the focus is on exports: starting in 2027, bottles produced in Morocco will be supplied to Castalie facilities Castalie France and across Europe. This reversal of industrial flows elevates the kingdom from the status of a consumer market to that of a production base.
Key takeaways
- Starting in 2027, a portion of the reusable glass bottles produced in Morocco by Castalie SEVAM will be exported to the brand’s European markets, supplying establishments in France and across Europe.
- This partnership transforms Morocco from a consumer market to a production base for Castalie, reversing industrial flows compared to the traditional model of importing from Europe.
- Until June 2026, Castalie its glass bottles from Europe; local production with SEVAM aims to bring the supply chain closer to the market and reduce the model’s logistical impact.
- The Moroccan glass manufacturer SEVAM, with more than 90 years of expertise, produces more than one million glass items per day and is set to produce 50,000 Castalie bottles Castalie the end of 2026.
- According to Souleymane Fassi Fihri, CEO of Castalie , this shift demonstrates the Moroccan industry’s ability to produce to the highest standards, first for the local market and then for the European market.
- In Morocco, Castalie distributed by Pure Water Solutions, founded in 2025, which has installed more than 80 units in seven cities in less than a year, serving the hospitality, restaurant, and corporate sectors.
- Founded in 2011, Castalie microfiltered water produced on-site and served in reusable glass bottles, and claims to have prevented 515 million single-use bottles since its inception.
- 1 liter of Castalie water Castalie 88% fewer GHG emissions per liter (carbon footprint, Quantis LCA certified to ISO 14040/14044) ( Castalie data).
Source: Le Nouvelliste Maroc, Business section, June 11, 2026 — editorial staff. Read the original article
