In an interview published by Le Figaro Entrepreneur, Thibault Lamarque, founder of Castalie, advocates for a vision of capitalism that he describes as “coherent and humane.” Through his own journey and the development of Castalie, he illustrates how a company can balance economic performance, environmental innovation, and a positive impact on society.
Founded in 2011, Castalie built around a strong mission: to offer a sustainable alternative to single-use plastic water bottles. The company develops microfiltered water solutions installed directly at business locations, including companies, hotels, and restaurants. These systems convert tap water into still or sparkling water, served in reusable containers, thereby eliminating much of the logistics associated with bottled water.
In this article, Thibault Lamarque discusses how this environmental mission shapes Castalie entire business model. Reducing plastic waste, cutting transportation-related emissions, and promoting sustainable hydration are integrated right from the product design stage. The goal is not merely to offer an alternative, but to bring about a lasting transformation in practices within the hospitality, foodservice, and corporate sectors.
The article also highlights a key aspect of the project: the role of purpose within the company. For Thibault Lamarque, performance cannot be separated from environmental and human impact. This approach allows Castalie be part of a movement toward impact entrepreneurship, where the ecological transition becomes a driver of growth and attractiveness.
By advocating for “coherent and humane capitalism,” Thibault Lamarque positions Castalie a leading player in the microfiltered water market in France and as an example of a company committed to transforming business models toward greater sustainability.
Key takeaways
- Thibault Lamarque is the founder of Castalie.
- Castalie microfiltered water solutions for businesses.
- The company aims to reduce the use of single-use plastic bottles.
- The model is based on sustainable, localized water supply.
- Castalie impact entrepreneurship based on responsible capitalism.
Source: Le Figaro Entrepreneur, Castalie A Coherent and Humane Form of Capitalism, 2021.
