Branded Content from Le Parisien / Aujourd’hui en France — presented by Bpifrance (advertorial) · March 27, 2018 · Written by Bpifrance
In an article provided by Bpifrance and published by Le Parisien / Aujourd’hui en France, the public investment bank highlights Castalie, a microfiltered water startup that it has supported financially. The article discusses the company’s business model—a stylish and eco-friendly alternative to bottled water—and its expansion plans. It sheds light on the role of public funding in the growth of a startup in the circular economy.
Key takeaways
- Founded in late 2011, Castalie , from the very beginning, an alternative to bottled water through a microfiltration system that treated tap water, serving it still or sparkling, with a neutral taste, and in customizable bottles.
- In late 2015, Castalie funds and secured a seed loan to expand its business, a process in which it received financial support from Bpifrance.
- In March 2018, the Issy-les-Moulineaux-based company had 27 employees and was in the midst of a period of expansion.
- At the time, Castalie restaurants and top chefs, hotels, and large corporations, as well as startups, banks, and law firms seeking to adopt a sustainable approach.
- Among its projects, Castalie a new connected device and aiming to expand into new markets in Switzerland, Luxembourg, and Belgium.
- Bpifrance, a public investment bank established in 2013 and owned by the French government and the Caisse des Dépôts, supports startups and SMEs from the seed stage through to international expansion, with a particular focus on innovative companies and the ecological transition.
Source: Le Parisien / Aujourd’hui en France, content provided by Bpifrance, March 27, 2018 — Bpifrance editorial team. Read the original article
