Moroccan business publication Challenge — “Business & Markets” section (page 32) · July 17, 2026 · Article by Eva Malek
The business weekly *Challenge* devotes its industry section to the expansion of * Castalie * Morocco, which is partnering with the leading Moroccan glass manufacturer SEVAM to produce its reusable glass bottles locally. The article highlights a circular supply chain designed primarily for the Moroccan market, with exports to Europe set to begin in 2027. This shift transforms Morocco from an importer to an industrial production hub.
Key takeaways
- Castalie Morocco, which has been active in the luxury hospitality sector since 2025, has partnered with the Moroccan manufacturer SEVAM to locally produce its reusable glass bottles—launched in June 2026—which had previously been imported from Europe.
- The partnership reduces Castalie 's reliance on imports and relocates part of its supply chain, with the goal of producing as close as possible to the point of use.
- According to Souleymane Fassi Fihri, director of Castalie Morocco, the collaboration highlights the synergy between SEVAM’s manufacturing capabilities and the quality standards of Castalie, as manufacturing the product close to where it will be used enhances the model’s durability.
- The supply chain was initially designed to meet the needs of the Moroccan market; according to the executive, exports are only a medium-term prospect.
- Starting in 2027, part of the production will be destined for European markets Castalie, which the article presents as a demonstration of Morocco’s ability to produce in accordance with international standards.
- By focusing on locally produced, reusable glass bottles, Castalie Maroc is establishing a premium brand position aligned with sustainability requirements, while the Moroccan glass industry is demonstrating its ability to meet the needs of the reusable glass segment.
Source: Challenge (Moroccan business weekly), “Business & Markets” section, July 17–23, 2026 issue — article by Eva Malek. Read the original article
This article is part of the media coverage of the Castalie–SEVAM alliance (June–July 2026), as reported by five media outlets: Afrimag, Le Nouvelliste, InfoMagazine, BKGR, and Challenge.
