Afrimag, Pan-AfricanBusiness Press — Industry / Glass Manufacturing section · June 16, 2026 · Article by the Afrimag editorial staff
Afrimag reports on the industrial partnership between Castalie, a French pioneer in eco-designed microfiltered water, and the Moroccan glass manufacturer SEVAM to localize the production of reusable glass bottles in Morocco. Starting in June 2026, Moroccan facilities will be supplied locally, followed by a ramp-up of exports to Europe in 2027. This collaboration positions Morocco as a sustainable industrial hub with an international focus and solidifies Castalie local presence.
Key takeaways
- Castalie, a French pioneer in microfiltered water founded in 2011 by Thibault Lamarque, is partnering with the Moroccan glass manufacturer SEVAM to locally manufacture its reusable glass bottles for the hospitality, restaurant, and corporate sectors.
- Starting in June 2026, Moroccan establishments equipped by Castalie supplied with bottles produced domestically, putting an end to imports from Europe.
- SEVAM, a Moroccan glass manufacturer founded more than 90 years ago, produces more than one million glass items per day and is expected to produce approximately 50,000 Castalie bottles Castalie its furnaces by the end of 2026.
- Starting in 2027, a portion of Morocco’s production will be exported to Castalie European markets, reversing traditional industrial flows: bottles designed and manufactured in Morocco will be supplied to establishments in France and across Europe.
- Since 2025, Castalie has established itself in the luxury hospitality sector under the leadership of Souleymane Fassi Fihri, with nearly 100 installations in luxury hotels, Relais & Châteaux properties, and restaurants ranked among the 50 Best MENA.
- The Moroccan expansion is led by Pure Water Solutions, founded in 2025, which has deployed more than 80 units in seven Moroccan cities through a subscription model that includes installation, maintenance, and the supply of bottles.
- Castalie to have prevented the use of more than 515 million plastic bottles and supplies prestigious clients in France, including the Élysée Palace.
- 1 liter of Castalie water Castalie 88% fewer GHG emissions per liter (carbon footprint, Quantis LCA certified to ISO 14040/14044) ( Castalie data).
Source: Afrimag, Industry / Glassware section, June 16, 2026 — article by the Afrimag editorial staff. Read the original article
