National Press: La Croix — Business & Economy Section · June 7, 2020 · Article by Jean-Claude Bourbon
In an analysis focusing on the Seb Group’s diversification, *La Croix* examines the new ventures of the world leader in small appliances: electric bicycles and water dispensers. Among these investments is Seb Alliance’s acquisition of a stake in Castalie, a French specialist in microfiltered water dispensers for restaurants and businesses. This move provides Castalie with Castalie of a major industrial group to accelerate its growth.
Key takeaways
- In June 2020, Seb Alliance, the Seb Group’s investment company, acquired a stake in Castalie, a French specialist in microfiltered water dispensers for restaurants and businesses.
- With Seb's support, Castalie to tap into the consumer market and launch a new water bottle in the coming months, according to its founder, Thibault Lamarque.
- Seb Alliance, with €100 million in assets, held about 30 stakes in technology and sustainability companies at the time, ranging from water filtration to air treatment and remote assistance.
- Castalie joined this portfolio alongside Angell, the high-end e-bike startup founded by Marc Simoncini, the founder of Meetic, in which Seb had also recently invested.
- The Seb Group, a global leader in small appliances founded in 1857 in Burgundy, claims to be a pioneer in the circular economy, with a “10-year repairable product” label applied to 94% of its products.
- Seb’s acquisition of a stake in the company illustrates the group’s strategy, as summarized by its CEO, Thierry de La Tour d’Artaise: to remain in constant motion and capitalize on shifting trends, particularly those related to environmental concerns.
Source: La Croix, Economy / Business, June 7, 2020 — article by Jean-Claude Bourbon. Read the original article
