CNews Television — “L’Hebdo de l’éco” program · March 21, 2024 · Interview conducted by Eric de Riedmatten
As a guest on CNews’s *L’Hebdo de l’éco* hosted by Eric de Riedmatten, Thibault Lamarque presented Castalie new goal Castalie to equip public spaces with microfiltered water fountains. Moving beyond its traditional market in the hospitality, restaurant, and corporate sectors, the brand now aims to provide access to purified tap water on the street and in public spaces. This initiative is designed as a direct response to the 16 billion single-use plastic bottles consumed each year.
Key takeaways
- A new fountain manufactured in France, featuring a “traditional” style and customizable to match the colors of city halls and local governments, expands Castalie product line Castalie the public space.
- There is reportedly a shortage of 30,000 drinking fountains on the streets and in public facilities: Castalie a goal of installing 10,000 of them over the next five years.
- These public fountains would allow French people to fill their water bottles for free—at a time when one in two French people owns one—in the spirit of the old Wallace fountains, which are still around but rarely used.
- The pace of Castalie installation Castalie accelerated significantly: 3,000 water fountains installed over ten years, followed by an additional 3,000 in two years, for a total that has helped prevent the use of 300 million plastic bottles since 2011.
- The technology combines a sub-micron membrane (0.5 microns, or thirty times thinner than a strand of hair) with an activated carbon filter that removes the taste of chlorine; a reverse osmosis test, conducted in the Île-de-France region, aims to eliminate nearly all nitrates.
- Only 1% of the tap water supplied is actually consumed, out of an average consumption of about 150 liters per day per French person, which raises questions about the over-treatment of the entire water system.
- More than half of the water supplied to Parisians comes from distant water sources near Fontainebleau and the Loing River, transported via aqueducts built under Baron Haussmann.
Source: CNews, L’Hebdo de l’éco, March 21, 2024 — interview conducted by Eric de Riedmatten. Watch the original broadcast
