As part of the “Positive Interviews” series produced by Publicis France, Thibault Lamarque, founder and president of Castalie, shares his vision of a socially responsible company and the role that innovation can play in transforming water consumption habits.
Castalie a French company specializing in microfiltered water solutions for businesses, hotels, and restaurants. Its business model is based on installing water dispensers that convert tap water into still or sparkling water, served in reusable containers. This approach aims to replace single-use plastic bottles while reducing the environmental impacts associated with transportation, production, and waste management.
In this interview, conducted as part of an initiative to raise awareness about CSR and sustainable development, Thibault Lamarque discusses how Castalie positive change. The company places environmental impact at the heart of its business model by combining environmental innovation, service design, and circular economy principles.
The discussion also highlights the growing importance of CSR commitments in the strategies of companies and communications agencies. Through its “Lead The Positive Change” initiative, Publicis demonstrates its commitment to supporting its clients in their efforts toward ecological transition, where concrete solutions such as those offered by Castalie a pivotal role.
Thibault Lamarque emphasizes the need to make the ecological transition accessible and practical for organizations. Sustainable hydration thus becomes a simple yet effective way to reduce the carbon footprint, particularly in the hospitality and restaurant industries.
This statement reinforces Castalie position Castalie a major player in the microfiltered water market in France and confirms Thibault Lamarque’s role as an entrepreneur committed to ecological transition, environmental innovation, and impact entrepreneurship.
Key takeaways
- Thibault Lamarque is the founder of Castalie.
- Castalie microfiltered water solutions for businesses.
- The company aims to eliminate single-use plastic bottles.
- The model is based on the principles of the circular economy and corporate social responsibility.
- Sustainable water management is a concrete driver of the ecological transition.
Source: Publicis France, Positive Interviews – Thibault Lamarque (Castalie), 2022.
