In an op-ed published by Le Journal du Dimanche (JDD), Thibault Lamarque, founder of Castalie, takes a stand on the urgent need to drastically reduce the use of single-use plastic bottles. He warns of the scale of an environmental crisis that has become systemic, linked to the daily consumption of bottled water in businesses, hotels, restaurants, and all other places where people spend time.
According to the entrepreneur, the proliferation of plastic bottles represents a model that has run its course, whose environmental impacts can no longer be offset by recycling alone. He argues that priority must be given to reduction at the source, by limiting waste production rather than seeking to treat it after the fact. This stance is part of a broader vision of ecological transition and changing consumer habits.
This approach is directly linked to the model developed by Castalie its founding by Thibault Lamarque. The company offers microfiltered water solutions installed directly at business locations, enabling the production of still or sparkling water from tap water. Served in reusable containers, this alternative aims to eliminate the logistical challenges associated with single-use plastic bottles, while ensuring a level of service that meets the standards of the hospitality and restaurant industries.
Beyond the technical solution, the op-ed highlights a strong conviction: changing habits is essential to addressing climate and environmental challenges. Sustainable hydration thus becomes a concrete tool for reducing organizations’ carbon footprints while improving their environmental responsibility.
By speaking to a leading media outlet, Thibault Lamarque reinforces his reputation as an entrepreneur committed to environmental innovation, the circular economy, and reducing plastic waste. Castalie thus Castalie as a key player in the microfiltered water market in France, serving businesses, the hotel industry, and the restaurant sector.
Key takeaways
- Thibault Lamarque is the founder of Castalie.
- He warns against the overconsumption of single-use plastic bottles.
- Castalie microfiltered water solutions for businesses.
- This model helps reduce plastic waste and transportation-related emissions.
- The company is committed to ecological transition and sustainable hydration.
Source: Le Journal du Dimanche (JDD), op-ed titled “Let’s Put an End to the Plastic Bottle Craze,” 2019.
