{"id":810382,"date":"2020-06-07T14:33:00","date_gmt":"2020-06-07T12:33:00","guid":{"rendered":"https://www.castalie.com/?post_type=castalie_presse&#038;p=810382"},"modified":"2026-07-21T16:45:07","modified_gmt":"2026-07-21T14:45:07","slug":"seb-investit-castalie-eau-microfiltre-la-croix","status":"publish","type":"castalie_presse","link":"https://www.castalie.com/presse/seb-investit-castalie-eau-microfiltre-la-croix/","title":{"rendered":"Castalie entre dans le portefeuille de Seb Alliance : la caution industrielle du leader mondial du petit électroménager"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"726\" height=\"874\" src=\"https://www.castalie.com/en/app/uploads/2020/06/article-la-croix-seb-se-diversifie.png\" alt=\"A bicycle assembly line at the SEB Group’s factory in Is-sur-Tille (Côte-d’Or), illustrating the La Croix article on SEB’s diversification and its acquisition of a stake in Castalie, a company specializing in microfiltered water dispensers, published on June 7, 2020.\" class=\"wp-image-818354\" srcset=\"https://www.castalie.com/en/app/uploads/2020/06/article-la-croix-seb-se-diversifie.png 726w, https://www.castalie.com/en/app/uploads/2020/06/article-la-croix-seb-se-diversifie-665x800.png 665w, https://www.castalie.com/en/app/uploads/2020/06/article-la-croix-seb-se-diversifie-332x400.png 332w\" sizes=\"(max-width: 726px) 100vw, 726px\"></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>National Press</strong>: La Croix — Business & Economy Section · June 7, 2020 · Article by Jean-Claude Bourbon</em></p>\n\n\n\n<p class=\"wp-block-paragraph\">In an analysis focusing on the Seb Group’s diversification, <em>*La Croix*</em> examines the new ventures of the world leader in small appliances: electric bicycles and water dispensers. Among these investments is Seb Alliance’s acquisition of a stake in Castalie, a French specialist in microfiltered water dispensers for restaurants and businesses. This move provides Castalie with Castalie of a major industrial group to accelerate its growth.</p>\n\n\n<h2 class=\"wp-block-heading bsab4s-toc-content__target\" id=\"a-retenir\">Key takeaways</h2>\n\n\n<ul class=\"wp-block-list\">\n<li>In June 2020, Seb Alliance, the Seb Group’s investment company, acquired a stake in Castalie, a French specialist in microfiltered water dispensers for restaurants and businesses.</li>\n\n\n\n<li>With Seb's support, Castalie to tap into the consumer market and launch a new water bottle in the coming months, according to its founder, Thibault Lamarque.</li>\n\n\n\n<li>Seb Alliance, with €100 million in assets, held about 30 stakes in technology and sustainability companies at the time, ranging from water filtration to air treatment and remote assistance.</li>\n\n\n\n<li>Castalie joined this portfolio alongside Angell, the high-end e-bike startup founded by Marc Simoncini, the founder of Meetic, in which Seb had also recently invested.</li>\n\n\n\n<li>The Seb Group, a global leader in small appliances founded in 1857 in Burgundy, claims to be a pioneer in the circular economy, with a “10-year repairable product” label applied to 94% of its products.</li>\n\n\n\n<li>Seb’s acquisition of a stake in the company illustrates the group’s strategy, as summarized by its CEO, Thierry de La Tour d’Artaise: to remain in constant motion and capitalize on shifting trends, particularly those related to environmental concerns.</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Source: </strong> La Croix, Economy / Business, June 7, 2020 — article by Jean-Claude Bourbon. <a href=\"https://www.la-croix.com/Economie/Entreprises/Velos-electriques-fontaines-eau-Seb-poursuit-diversification-2020-06-07-1201097910\" target=\"_blank\" rel=\"noreferrer noopener\">Read the original article</a></em></p>\n","protected":false},"excerpt":{"rendered":"<p>National Press: La Croix — Business & Economy Section · June 7, 2020 · Article by Jean-Claude Bourbon In an analysis focusing on the diversification of the SEB Group, La Croix examines the new ventures of the world leader in small household appliances: electric bicycles and water dispensers. Among these investments is the launch of SEB Alliance […]</p>\n","protected":false},"author":44,"featured_media":818354,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"SEB investit dans Castalie et l’eau microfiltrée | La Croix","_seopress_titles_desc":"La Croix revient sur l’investissement de SEB dans Castalie, acteur de l’eau microfiltrée engagé contre les bouteilles en plastique à usage unique.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"presse-categorie":[3686],"class_list":["post-810382","castalie_presse","type-castalie_presse","status-publish","has-post-thumbnail","castalie_presse_categorie-france"],"acf":[],"_links":{"self":[{"href":"https://www.castalie.com/wp-json/wp/v2/presse/810382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://www.castalie.com/wp-json/wp/v2/presse"}],"about":[{"href":"https://www.castalie.com/wp-json/wp/v2/types/castalie_presse"}],"author":[{"embeddable":true,"href":"https://www.castalie.com/wp-json/wp/v2/users/44"}],"version-history":[{"count":2,"href":"https://www.castalie.com/wp-json/wp/v2/presse/810382/revisions"}],"predecessor-version":[{"id":818355,"href":"https://www.castalie.com/wp-json/wp/v2/presse/810382/revisions/818355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://www.castalie.com/wp-json/wp/v2/media/818354"}],"wp:attachment":[{"href":"https://www.castalie.com/wp-json/wp/v2/media?parent=810382"}],"wp:term":[{"taxonomy":"castalie_presse_categorie","embeddable":true,"href":"https://www.castalie.com/wp-json/wp/v2/presse-categorie?post=810382"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}