{"id":810408,"date":"2022-04-28T15:29:00","date_gmt":"2022-04-28T13:29:00","guid":{"rendered":"https://www.castalie.com/?post_type=castalie_presse&#038;p=810408"},"modified":"2026-07-21T16:44:29","modified_gmt":"2026-07-21T14:44:29","slug":"castalie-expansion-allemagne-fontaines-eau","status":"publish","type":"castalie_presse","link":"https://www.castalie.com/presse/castalie-expansion-allemagne-fontaines-eau/","title":{"rendered":"Castalie vise l&rsquo;Allemagne : le pari de l&rsquo;eau microfiltrée sur le premier marché européen de la bouteille plastique"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1890\" height=\"901\" src=\"https://www.castalie.com/en/app/uploads/2022/04/article-les-echos-castalie-en-allemagne.png\" alt=\"Castalie microfiltered water dispenser Castalie its reusable glass bottles, featured in an article in *Les Échos* about the company's expansion plans in Germany, published on April 28, 2022, and written by Léo Da Veiga.\n\" class=\"wp-image-818080\" srcset=\"https://www.castalie.com/en/app/uploads/2022/04/article-les-echos-castalie-en-allemagne.png 1890w, https://www.castalie.com/en/app/uploads/2022/04/article-les-echos-castalie-en-allemagne-800x381.png 800w, https://www.castalie.com/en/app/uploads/2022/04/article-les-echos-castalie-en-allemagne-1600x763.png 1600w, https://www.castalie.com/en/app/uploads/2022/04/article-les-echos-castalie-en-allemagne-400x191.png 400w, https://www.castalie.com/en/app/uploads/2022/04/article-les-echos-castalie-en-allemagne-768x366.png 768w, https://www.castalie.com/en/app/uploads/2022/04/article-les-echos-castalie-en-allemagne-1536x732.png 1536w, https://www.castalie.com/en/app/uploads/2022/04/article-les-echos-castalie-en-allemagne-1320x629.png 1320w\" sizes=\"(max-width: 1890px) 100vw, 1890px\"></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>National Newspaper</strong> Les Échos — SME-Regions Section / Île-de-France · April 28, 2022 · Article by Léo Da Veiga</em></p>\n\n\n\n<p class=\"wp-block-paragraph\">In <em>*Les Échos*</em>, Léo Da Veiga reveals Castalie ambition Castalie expand into Germany, Europe’s largest consumer of plastic bottles. After doubling its sales in France over two years, the specialist in eco-designed microfiltered water dispensers now aims to attract restaurants, hotels, and businesses across the Rhine. This trend is driven by growing environmental awareness and a new culture of premium office spaces.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key takeaways</strong></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Castalie to launch its microfiltered water dispensers in Germany in the fall of 2022, targeting restaurants, hotels, and businesses: with a population of 83 million, the country is Europe’s largest consumer of plastic bottles, making it the continent’s biggest market for a sustainable alternative. </li>\n\n\n\n<li>Sparkling water accounts for 80% of the bottled water sold in Germany, a direct advantage for Castalie water dispensers produce still or sparkling water on site, while the German “Mehrweg Pfand” deposit system is losing ground to disposable bottles. </li>\n\n\n\n<li>Castalie installed base Castalie grown from 2,000 to 4,000 water fountains in two years, a growth driven by a €13.5 million fundraising round in 2020 and by the rise of the circular economy as a purchasing criterion for businesses. </li>\n\n\n\n<li>Castalie rental-and-maintenance subscription Castalie 150–250 euros per month per water cooler, including routine maintenance, reusable glass bottles, and washable water bottles: a clear premium positioning compared to low-end water coolers. </li>\n\n\n\n<li>The AGEC law, which calls for the phase-out of single-use plastic, has made microfiltered tap water more appealing to businesses: the regulation has transformed an activist choice into a rational decision to reduce the plastic footprint. </li>\n\n\n\n<li>Lockdowns have given rise to a culture of premium office spaces designed to appeal to remote workers, where plastic water bottles and low-end water coolers have been replaced by thoughtfully designed amenities. </li>\n\n\n\n<li>The Castalie water dispensers and bottles Castalie designed by Eliumstudio, with glass bottles that can be customized in each client company’s colors: an aesthetic choice that sets the brand apart from low-end water dispensers and makes it a decorative feature in professional spaces. </li>\n\n\n\n<li>Castalie 9 million euros in revenue in 2021 and was aiming for more than 13 million in 2022, with a workforce of 110 employees, European production, and filter assembly outsourced to an ESAT, operating as a mission-driven company with ESUS certification.</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Source: </strong> Les Échos, SMEs-Regions / Île-de-France, April 28, 2022 — article by Léo Da Veiga. <a href=\"https://www.lesechos.fr/pme-regions/ile-de-france/castalie-veut-infiltrer-le-marche-allemand-des-fontaines-a-eau-1403638\" target=\"_blank\" rel=\"noreferrer noopener\">Read the original article</a></em></p>\n","protected":false},"excerpt":{"rendered":"<p>National Newspaper Les Échos — SME-Regions Section / Île-de-France · April 28, 2022 · Article by Léo Da Veiga In Les Échos, Léo Da Veiga reveals Castalie ambition Castalie expand into Germany, Europe’s largest consumer of plastic bottles. After doubling its sales in France in two years, the water cooler specialist […]</p>\n","protected":false},"author":44,"featured_media":818080,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Castalie en Allemagne : expansion européenne | Les Échos","_seopress_titles_desc":"Castalie, fondée par Thibault Lamarque, accélère son expansion en Europe avec une entrée sur le marché allemand des fontaines à eau.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"presse-categorie":[3686],"class_list":["post-810408","castalie_presse","type-castalie_presse","status-publish","has-post-thumbnail","castalie_presse_categorie-france"],"acf":[],"_links":{"self":[{"href":"https://www.castalie.com/wp-json/wp/v2/presse/810408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://www.castalie.com/wp-json/wp/v2/presse"}],"about":[{"href":"https://www.castalie.com/wp-json/wp/v2/types/castalie_presse"}],"author":[{"embeddable":true,"href":"https://www.castalie.com/wp-json/wp/v2/users/44"}],"version-history":[{"count":3,"href":"https://www.castalie.com/wp-json/wp/v2/presse/810408/revisions"}],"predecessor-version":[{"id":818082,"href":"https://www.castalie.com/wp-json/wp/v2/presse/810408/revisions/818082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://www.castalie.com/wp-json/wp/v2/media/818080"}],"wp:attachment":[{"href":"https://www.castalie.com/wp-json/wp/v2/media?parent=810408"}],"wp:term":[{"taxonomy":"castalie_presse_categorie","embeddable":true,"href":"https://www.castalie.com/wp-json/wp/v2/presse-categorie?post=810408"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}