{"id":819744,"date":"2023-06-27T16:00:00","date_gmt":"2023-06-27T14:00:00","guid":{"rendered":"https://www.castalie.com/?post_type=castalie_presse&#038;p=819744"},"modified":"2026-07-21T16:44:11","modified_gmt":"2026-07-21T14:44:11","slug":"castalie-thibault-lamarque-livre-made-blue-cnews","status":"publish","type":"castalie_presse","link":"https://www.castalie.com/presse/castalie-thibault-lamarque-livre-made-blue-cnews/","title":{"rendered":"Thibault Lamarque (Castalie) sur CNews : le message de son livre et l&rsquo;engagement philanthropique Made Blue"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1600\" height=\"883\" src=\"https://www.castalie.com/en/app/uploads/2026/07/interview-lheure-des-pros--1600x883.png\" alt=\"Thibault Lamarque, founder of Castalie, appeared as a guest on the show *L'Heure des Pros* on CNews to discuss his book on water conservation; the episode aired on June 27, 2023.\" class=\"wp-image-819745\" srcset=\"https://www.castalie.com/en/app/uploads/2026/07/interview-lheure-des-pros--1600x883.png 1600w, https://www.castalie.com/en/app/uploads/2026/07/interview-lheure-des-pros--800x442.png 800w, https://www.castalie.com/en/app/uploads/2026/07/interview-lheure-des-pros--400x221.png 400w, https://www.castalie.com/en/app/uploads/2026/07/interview-lheure-des-pros--768x424.png 768w, https://www.castalie.com/en/app/uploads/2026/07/interview-lheure-des-pros--1536x848.png 1536w, https://www.castalie.com/en/app/uploads/2026/07/interview-lheure-des-pros--1320x729.png 1320w, https://www.castalie.com/en/app/uploads/2026/07/interview-lheure-des-pros-.png 1915w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>TV Show *L’Heure </strong>des Pros* (CNews) · June 27, 2023 · Interview conducted by Pascal Praud</em></p>\n\n\n\n<p class=\"wp-block-paragraph\">As a guest on <em>*L’Heure des Pros*</em> on CNews, Thibault Lamarque, founder of Castalie, spoke with Pascal Praud about his book <em>*L’humanité a soif et les baleines boivent la tasse</em>*. In it, he advocates for a fundamental shift in our consumption patterns in light of water scarcity and introduces the Made Blue Foundation, to which he donates all royalties from the book. This public-facing project combines an ecological warning with a commitment to solidarity.</p>\n\n\n<h2 class=\"wp-block-heading bsab4s-toc-content__target\" id=\"a-retenir\">Key takeaways</h2>\n\n\n<ul class=\"wp-block-list\">\n<li>In his book <em>*Humanity Is Thirsty and the Whales Are Drowning*</em>, Thibault Lamarque, founder of Castalie, calls for a fundamental rethinking of our consumption patterns in light of the growing scarcity of water resources.</li>\n\n\n\n<li>He donates all royalties from the book to the Made Blue Foundation, which funds access to clean drinking water in Ethiopia—particularly in Adama—by entrusting women with the management of water points, showers, and restrooms.</li>\n\n\n\n<li>Thibault Lamarque, a former Veolia employee who became an entrepreneur, noted that his company manufactures machines in France that allow its customers to bottle microfiltered water on-site, offering an alternative to plastic bottles.</li>\n\n\n\n<li>Having become virtually vegetarian, he advocates for reducing the consumption of red meat, fish, and dairy products, while refraining from making any moral judgments—believing that everyone should move forward at their own pace.</li>\n\n\n\n<li>On the issue of agriculture, he advocates helping farmers transition to a less intensive and less polluting model by reducing the use of pesticides and fertilizers, with government support.</li>\n\n\n\n<li>He points out that in France, a significant portion of the food produced is wasted, and cites concrete solutions such as the reuse of wastewater—an area in which France lags far behind countries like Israel.</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Source: </strong> CNews, “L’Heure des Pros” program, June 27, 2023 — interview conducted by Pascal Praud. <a href=\"https://www.dailymotion.com/video/x8m2x96\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the original episode</a><br/></em></p>\n\n\n\n<p class=\"wp-block-paragraph\"></p>\n","protected":false},"excerpt":{"rendered":"<p>TV Show *L’Heure des Pros* (CNews) · June 27, 2023 · Interview conducted by Pascal Praud As a guest on *L’Heure des Pros* on CNews, Thibault Lamarque, founder of Castalie, spoke with Pascal Praud about his book *L’humanité a soif et les baleines boivent la tasse*. In it, he advocates for a profound change in our ways […]</p>\n","protected":false},"author":44,"featured_media":819745,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Castalie : le message de T. Lamarque et Made Blue (CNews)","_seopress_titles_desc":"Sur CNews, Thibault Lamarque (Castalie) présente son livre sur l'eau et la fondation Made Blue, qui finance l'accès à l'eau potable en Éthiopie. 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