{"id":819754,"date":"2011-12-14T16:27:00","date_gmt":"2011-12-14T15:27:00","guid":{"rendered":"https://www.castalie.com/?post_type=castalie_presse&#038;p=819754"},"modified":"2026-07-21T16:33:46","modified_gmt":"2026-07-21T14:33:46","slug":"eau-de-castalie-alternative-eau-minerale-2011","status":"publish","type":"castalie_presse","link":"https://www.castalie.com/presse/eau-de-castalie-alternative-eau-minerale-2011/","title":{"rendered":"L&rsquo;eau de Castalie, une alternative à l&rsquo;eau minérale dans les restaurants"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"681\" height=\"739\" src=\"https://www.castalie.com/en/app/uploads/2026/07/article-jdn-les-meilleures-idees-de-business-de-2011.png\" alt=\"A Castalie water fountain and bottle, Castalie as an alternative to mineral water, illustrating the Journal du Net article about the startup, published on December 14, 2011.\" class=\"wp-image-819756\" srcset=\"https://www.castalie.com/en/app/uploads/2026/07/article-jdn-les-meilleures-idees-de-business-de-2011.png 681w, https://www.castalie.com/en/app/uploads/2026/07/article-jdn-les-meilleures-idees-de-business-de-2011-369x400.png 369w\" sizes=\"(max-width: 681px) 100vw, 681px\"></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Trade publication</strong> *Journal du Net* (Figaro Group) — Business / Magazine section · December 14, 2011 · Article by Éric De Legge<br/></em></p>\n\n\n\n<p class=\"wp-block-paragraph\">In its feature “The Best Business Ideas of 2011,” the <em>Journal du Net</em> profiles Eau de Castalie, a startup founded that same year by Thibault Lamarque. The publication describes a microfiltration fountain that transforms tap water into pure, still, or sparkling water, offered to cafes, hotels, and restaurants as an alternative to mineral water, which is considered too expensive. A profile of the founder, marking the beginning of the brand’s journey.</p>\n\n\n<h2 class=\"wp-block-heading bsab4s-toc-content__target\" id=\"a-retenir\">Key takeaways</h2>\n\n\n<ul class=\"wp-block-list\">\n<li>Founded in April 2011 by Thibault Lamarque, Eau de Castalie a microfiltration dispenser—which transforms tap water into pure, still, or sparkling water—to France’s 140,000 cafés, hotels, and restaurants as early as July 2011.</li>\n\n\n\n<li>The monthly subscription for the machine ranged from 300 to 700 euros, a package that included the delivery of bottles that could be reused several thousand times.</li>\n\n\n\n<li>Thanks to this system, restaurant owners were able to offer Castalie water Castalie 2.5 and 4 euros a bottle as an alternative to mineral waters considered too expensive.</li>\n\n\n\n<li>From the very start, the company set a goal of providing 2.5 million liters of water through its process in 2012, positioning its business model in the foodservice market right from the outset.</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Source: </strong> Journal du Net (Figaro Group), Economy / Magazine section, December 14, 2011 — article by Éric De Legge. <a href=\"https://www.journaldunet.com/economie/magazine/1096024-les-meilleures-idees-de-business-de-2011/1096030-eau-de-castalie\" target=\"_blank\" rel=\"noreferrer noopener\">Read the original article</a><br/></em></p>\n\n\n\n<p class=\"wp-block-paragraph\"></p>\n","protected":false},"excerpt":{"rendered":"<p>Trade publication Journal du Net (Figaro Group) — Economy / Magazine section · December 14, 2011 · Article by Éric De Legge In its feature “The Best Business Ideas of 2011,” the Journal du Net profiles Eau de Castalie, a startup founded that same year by Thibault Lamarque. The publication describes a fountain […]</p>\n","protected":false},"author":44,"featured_media":819756,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Eau de Castalie : l'alternative à l'eau minérale (2011)","_seopress_titles_desc":"En 2011, Eau de Castalie lance sa fontaine de microfiltration pour les cafés, hôtels et restaurants, alternative aux eaux minérales. Portrait fondateur du JDN.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"presse-categorie":[3686],"class_list":["post-819754","castalie_presse","type-castalie_presse","status-publish","has-post-thumbnail","castalie_presse_categorie-france"],"acf":[],"_links":{"self":[{"href":"https://www.castalie.com/wp-json/wp/v2/presse/819754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://www.castalie.com/wp-json/wp/v2/presse"}],"about":[{"href":"https://www.castalie.com/wp-json/wp/v2/types/castalie_presse"}],"author":[{"embeddable":true,"href":"https://www.castalie.com/wp-json/wp/v2/users/44"}],"version-history":[{"count":1,"href":"https://www.castalie.com/wp-json/wp/v2/presse/819754/revisions"}],"predecessor-version":[{"id":819757,"href":"https://www.castalie.com/wp-json/wp/v2/presse/819754/revisions/819757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://www.castalie.com/wp-json/wp/v2/media/819756"}],"wp:attachment":[{"href":"https://www.castalie.com/wp-json/wp/v2/media?parent=819754"}],"wp:term":[{"taxonomy":"castalie_presse_categorie","embeddable":true,"href":"https://www.castalie.com/wp-json/wp/v2/presse-categorie?post=819754"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}