{"id":827467,"date":"2020-01-14T15:27:00","date_gmt":"2020-01-14T14:27:00","guid":{"rendered":"https://www.castalie.com/?post_type=castalie_presse&#038;p=827467"},"modified":"2026-08-19T15:32:37","modified_gmt":"2026-08-19T13:32:37","slug":"castalie-portrait-thibault-lamarque-les-echos","status":"publish","type":"castalie_presse","link":"https://www.castalie.com/presse/castalie-portrait-thibault-lamarque-les-echos/","title":{"rendered":"Thibault Lamarque veut nous faire boire de l&rsquo;eau du robinet, et ça marche"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Les Échos <strong>Business Newspaper</strong> — Start-up / Profiles Section · January 14, 2020 · Article by Camille Wong</em></p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1180\" height=\"865\" src=\"https://www.castalie.com/en/app/uploads/2026/08/capture-article-les-echos-14-janvier-2020.png\" alt=\"Thibault Lamarque, founder of Castalie, photographed for a profile in *Les Échos* dedicated to his campaign for microfiltered tap water, published on January 14, 2020; photo by Emmanuel Delaloy.\" class=\"wp-image-827468\" srcset=\"https://www.castalie.com/en/app/uploads/2026/08/capture-article-les-echos-14-janvier-2020.png 1180w, https://www.castalie.com/en/app/uploads/2026/08/capture-article-les-echos-14-janvier-2020-800x586.png 800w, https://www.castalie.com/en/app/uploads/2026/08/capture-article-les-echos-14-janvier-2020-400x293.png 400w, https://www.castalie.com/en/app/uploads/2026/08/capture-article-les-echos-14-janvier-2020-768x563.png 768w\" sizes=\"(max-width: 1180px) 100vw, 1180px\"></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Les Échos</em> profiles Thibault Lamarque, founder of Castalie, who has turned the microfiltration of tap water into a campaign against plastic bottles and a profitable business model. The daily newspaper traces the entrepreneur’s dedicated journey, from his activist childhood to the growth of his company. A look at the man behind the brand, on the eve of a new round of fundraising.</p>\n\n\n<h2 class=\"wp-block-heading bsab4s-toc-content__target\" id=\"a-retenir\"><strong>Key takeaways</strong></h2>\n\n\n<ul class=\"wp-block-list\">\n<li>In January 2020, Castalie reported having 2,050 machines installed and a doubling of its sales in 2019; the company had increased its workforce from 30 to 60 employees in one year.</li>\n\n\n\n<li>In November 2019, Thibault Lamarque won first prize at the Nuit RSE in the category for the best initiative focused on sustainable or alternative practices.</li>\n\n\n\n<li>Castalie 's clients at the time included restaurant chefs, institutional clients, gyms, major corporations such as Kering, and the G7 summit in Biarritz in August 2019.</li>\n\n\n\n<li>Thibault Lamarque, an international business student at Dauphine, wrote his senior thesis on access to water in Morocco before gaining experience at Veolia and then Alter Eco.</li>\n\n\n\n<li>A longtime advocate for the environment, involved with organizations such as Greenpeace since his teenage years and an active member of the NGO Sea Shepherd, he had just formed a partnership with the Made Blue Foundation to fund drinking water systems in Ethiopia.</li>\n\n\n\n<li>In 2020, from its offices in Issy-les-Moulineaux, the company was preparing for a major fundraising round scheduled for March, intended to launch new products and expand into the Benelux region.</li>\n\n\n\n<li>True to his convictions, Thibault Lamarque summed up his approach with the following statement: “The best waste is the waste that isn’t produced.”</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Source: </strong> Les Échos, Start-up / Profiles section, January 14, 2020 — article by Camille Wong. <a href=\"https://www.lesechos.fr/start-up/portraits/thibault-lamarque-veut-nous-faire-boire-de-leau-du-robinet-et-ca-marche-1174682\">Read the original article</a></em></p>\n","protected":false},"excerpt":{"rendered":"<p>Business newspaper Les Échos — Start-up / Profiles section · January 14, 2020 · Article by Camille Wong Les Échos profiles Thibault Lamarque, founder of Castalie, who has turned the microfiltration of tap water into a campaign against plastic bottles and a profitable business model. The daily newspaper recounts the […]</p>\n","protected":false},"author":44,"featured_media":827468,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Castalie : le portrait de Thibault Lamarque (Les Échos)","_seopress_titles_desc":"Portrait de Thibault Lamarque (Castalie) par Les Échos : de l'engagement écologique dès l'enfance à un modèle rentable de fontaines à eau microfiltrée. 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